In our social media-driven world, everyone wants to stand out and offer that Instagrammable moment. Unusual shapes create a more interesting experience from across the show floor.” “When you see a concept store that really has interesting elements outside and inside, people want to be inside to see what’s up. “Do something that’s more unusual from a shaping perspective with interior spaces and exterior,” says Valerie Bihet, owner of VIBE Agency in Miami, who suggests thinking beyond the traditional three or four walls.

Get creative with the architecture of the booth. A standard booth loop on a large-scale LED is a complete waste of money.”ĭave Poulos, a Maryland-based marketing consultant and the owner of Granite Partners LLC, agrees that “the that garner the most attention are those that invest heavily in knowing what their customers want and what they will respond to.'Ģ. “LED lighting, or an LED screen-based design, will always grab attention-however, you should not invest in a heavy screen design if you don’t have the budget to create custom content. “For this audience, a spacious booth where they don’t feel like they’re going to get pounced on is a must,” she explains.

Park, for example, works with a lot of tech clients who exhibit at shows targeting developers. “With those in hand, it’s time to enter the mind of your target market or audience to work out how you can best convey your messaging and achieve your event goals in a creative way that is going to appeal, resonate, and cut through the trade show floor noise.” “Every successful trade show experience starts with knowing and thoroughly understanding your business and event mission and goals,” notes Melissa Park, owner of New York-based production firm Melissa Park Events. Think about your target audience and the goals for your booth.

Scroll down to read their advice-and keep scrolling to get inspired by some of our favorite booth designs from brands like Facebook, LG, Polaroid, and MTV.ġ. Looking to stand out on a crowded trade show floor? We asked a variety of event and marketing professionals to share their best tips for creating an eye-catching trade show booth. Rock Steady contributed scenic design to the booth. The space was designed to resemble a house, with a kitchen, a living room, and a second floor that offered a unique view of the convention center. twist, MTV tapped creative agency MKG to design an eye-catching, interactive booth at VidCon in 2018. To celebrate the original MTV Cribs franchise but add a modern, D.I.Y.

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